In 2016, the players of the USWNT made history when they demanded equal pay. Their fight continues today, as several inequalities remain, such as the World Cup roster bonus awarded to any U.S. soccer player, woman or man, named to the World Cup team. In 2019, each USWNT player was set to receive $31,250 LESS than their counterparts on the men’s team—until now. LUNA Bar has partnered with the U.S. Women’s National Team Player’s Association (USWNTPA) to make its donation directly to each of the 23 players.
“When LUNA Bar approached us in January to support and recognize the USWNT players in this way, I was speechless,” said USWNTPA Executive Director Becca Roux. “Many brands raising awareness for equal pay use the USWNT’s fight as an example, but don’t go the extra step to offer a solution to the problem. LUNA Bar has a long history of supporting women’s equality and is truly walking the walk by maximizing the amount of money going directly to the players and intentionally closing one of their pay gaps.”
“It’s ironic that one of the most popular sports in the world is still experiencing pay inequalities between women and men,” said Clif Bar & Company Owner and Co-CEO Kit Crawford. “We are big fans of the U.S. Women’s National Team and were inspired to take action and make a difference that matters. LUNA Bar is honored to give these women, and women everywhere, our support. It’s what is right, but more importantly, it’s what they deserve.” (article from Yahoo Finance, April 1, 2019)